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虎丘婚纱城 vs AM.IXAM 丨 穿越同一个原创梦想【图】

2016-11-16 17:22 来源:

一场“穿越”,让人们在认识AM.IXAM的同时,似乎又一次的见到了独属于微定制的纯粹。那种沉静中的高贵,细节上的极致,走在T台上的AM.IXAM已经超越了服装的意义,而更像是一种精神,或者说是设计师对于高定精神的一种最炙热的追求和爱。如果说今年的中国国际时装有着不同的惊喜和亮点,那么AM.IXAM所带来的,绝对应该是微定领域的经典重拾。

A "time-travel", while people recognizing AM.IXAM they seem to see a purely exclusive high-level customization one more time. The quiet in the noble, the extreme detailing craftsmanship, AM.IXAM on the stage surpasses the meaning of clothing, which is more like a spirit, or the designer’s  spirit of enthusiastically pursuing and loving high-level customization. If this year's China International Fashion Week has different surprises and highlights, then what AM.IXAM brings must be restoring classics of advanced customization,

而这场秀的成功,不但得益于AM.IXAM联合创始人-国际知名设计师马樱和法国兰斐创始人兼首席设计师蔡艳所付出的心血,更是源于两位女士对于高定的不懈热爱,同时还有一个“幕后”推手,就是苏州虎丘婚纱城。换言之,虎丘婚纱城作为AM.IXAM的合作伙伴,联手在这次中国国际时装周上,导演了这场“穿越”大戏。

The success of the show, not only benefits from efforts of the co-founders of AM.IXAM - internationally renowned designer Ma Ying and Cai Yan, but also from their unremitting love of this industry, as well as a backstage supporter, Suzhou Huqiu Wedding Dress Mall. In other words, as a partner, Huqiu Wedding Dress Mall and AM.IXAM direct this “time-travel” show together on the China International Fashion Week stage.

谈到他们之间的合作,还要首先回到1个月之前,虎丘婚纱城完成的华丽升级之时,30万方的体量,让虎丘婚纱城一跃成为国内,乃至全亚洲最具规模的婚尚产业基地之一。

不甘心仅仅作为“包租公”的虎丘婚纱城,提出了打造婚纱产业服务平台一体化的口号。

Talked about their cooperation, we need to throw back to one month ago when Huqiu Wedding Dress Mall completed the gorgeous upgrade. Occupying 300,000 square meters, the Mall became one of the largest domestic wedding fashion industry base, even in the whole Asia. The Mall is not willing to only serve as a “lessor”, which devotes to drive the integration of wedding industry service platforms.

而作为掌门人的顾伟春先生,更是首先在商户的质量上打下功夫,“新”的虎丘婚纱城邀约了大批国内外知名的品牌入驻,AM.IXAM虽然是个全新品牌,但延续了巴黎高级定制的纯正血统和其创始人马樱女士所一贯坚持的原创精神,则使它当仁不让的成为了虎丘婚纱城总经理顾伟春名单上的不二之选。

Mr. Gu Weichun, the head of the Mall, takes quality as top priority, "new" Huqiu Wedding Dress Mall invited a large number of well-known brands settled. Although AM.IXAM is a new brand, the pure spirit of Paris advanced customization and “original” as its founder, Ms. Ma Ying has consistently adhered to, make the brand definitely chosen by Mr. Gu.

如果说入驻是双方合作的第一步,那么此次联袂出师中国国际时周,则可以视为两者在品牌合作上的一次重拳。要知道,作为国内服装行业的盛会,品牌联手合作虽然不算第一次,但如此不同身份,却又同样是行业先锋之间的联动,尚属首次。

If the first step of cooperation is the settlement, then their showing on China International Fashion Week could be called a heavy strike of brands collaboration. As an important event of domestic clothing  industry, although it is not the first time to see brands collaboration, this is the first connection between two different type industry pioneers.

这不单单说明了中国国际时装周对于二者的重要性,同时也表明了未来双方很有可能进行更深层次的合作,而无论那种形式的协同作战,都将为整个行业带来一种前所未有的尝试。

 This not only illustrates the importance of China International Fashion Week for them, but also shows that in the future they are likely to engage in deeper cooperation, no matter what the form is, it will bring an unprecedented attempt to the whole industry.

正如国际知名设计师马樱女士谈到的:“AM.IXAM作为一个新品牌,同时也是具有纯正高定血统的“微定制”概念品牌。我对这个品牌寄托了很多的期望,尤其是希望通过AM.IXAM,不但继续自己对于高定精神的追求,更希望可以传递出对于原创设计的这种提倡。

As the world-renowned designer Ms. Ma Ying talked about " AM.IXAM is a new brand, but also is a brand with pure ”micro-customization” concept. I expect a lot to the brand, in particular, AM.IXAM not only continues my personal pursuit of the advanced customization spirit, but also delivers the provocation of original design as I wish.

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